by Euphorium Brooklyn
EAU DE PARFUM
Family: Floral green
Perfumer: Stephen Dirkes
Notes: Violet, lilac, lavender, geranium, marigold, mint, laurel, hyssop, milkweed, sage, artemesia, clover, grass, moss, water
A butterfly glides down from tree to bush to flower as wild grasses reach up to the heavenly sun. Delicate flowers and milky, sappy weeds cover the landscape, making a hospitable environment for the colorful creatures. Butterfly sparkles with olfactory shades of green. Wonderful for promoting uplifting energy during life’s transitions, and, with a kiss of mint, refreshing and invigorating to the soul.
Etienne Chevreuil spend many an idle hour in the summertime laying in the fields and meadows surrounding his family’s estate in Grasse, France. In one particular grotto, in a clearing in the woods, Etienne would luxuriate in wildflowers, mint, grasses, & mosses by the edge of a small brook.
From a reclining position, he could take in the beauty and fragrance of the scene. Following the flight of a butterfly, his eyes led his nose through the butterfly’s fragrant curation of Violet, Lilac, Lavender, Geranium, Marigold, Wild Mint, Mountain Laurel, Hyssop, Milkweed, Scarlet Sage, Armoise, Sweet Clover, Grasses, Moss, & Brook Water.
Young Master Chevreuil was intent on distilling the flora selected by the butterfly to capture the bucolic summer setting in scent. Etienne wished to emphasize the softest ephemeral nature of the sunlight, water, grasses, moss & mint in favor of the familiar violet, lilac, marigold, and wildflowers that so often have opportunity to radiate in the perfumer’s studio.
By his own description, “I am a story telling in scent. It is the Olfactive Journey or Olfactive Tableau I wish to create. I am no perfumer, find your rose water and candied confections elsewhere.”, it was the environmental tableau of the landscape he wanted to portray in scent, complete with sunlight, water, meadows, & mosses.
Etienne had a long standing interest in transformation or metamorphosis and had made extensive observations of the flower’s growth from seed to seedling to blossom. He soon became fascinated with the butterfly’s transformation from egg to chrysalis to first flight. He saw this as a poetic metaphor for our personal growth and transcendental nature. What would come to be an intellectual cornerstone in the Euphorium Brooklyn concept of “Knowing-Becoming”, Chevreuil thought that the butterfly’s final winged manifestation was in a way, the reward to the patience, struggle, and suffering that often accompanies significant change.
After consuming a particularly potent psychotropic elixir, Eteinne lost consciousness in the French woodlands for several days. Mr. Chevreuil claimed to have had the experience of becoming a butterfly larvae while unconscious and through a very slow yet ecstatic metamorphosis became a butterfly himself. He described his burst into consciousness as a sensual release of sorts and awoke to a cloud of butterflies suddenly alighting from his body. Mr. Chevreuil sought to emulate the butterfly’s “gorgeous display of finery and penchant for aimless wandering” in his own daily life.
Mr. Chevreuil composed a scenario, commissioned the interpretive skills of a now famous Russian choreographer, and employed the finest dancers to premiere, “BUTTERFLY in the GLADE – A Ballet and “Tableau Olfactif in Two Acts” for a private performance held in conjunction with the launch of his BUTTERFLY Eau de Parfum.
Performed to the accompaniment of what was described as a “motley group of self-proclaimed musicians, charged with the task of evoking whispering winds, growing wings, and the triumphant flutter of first flight”.
Whether it was the highly sensual nature of the ballet performed that evening led to what was described as “the orgiastic debauchery of those in attendance”, the “enormous balloons releasing a special perfume crafted for the performance from overhead”, or the warm, moonlit summer night, several reports indicate extensive hedonistic revelry took place amongst the participants until the morning dew.