It's seems increasingly difficult to find artisan perfumers who share in our philosophy that cruel musks like natural civet, castoreum and deer musk are completely unnecessary in perfumery. Just look at the multi-billion dollar perfume industry, where companies like Chanel and Dior have not used these ingredients for many years now. Hasn't stopped anybody from buying their perfumes, right?
So when Jorum Studio asked if we would be interested in partnering with them, and I read their comprehensive ethics policy, I was very excited. Not only do they never use the musks I mentioned, but they also have policies on responsible sourcing, sustainability, and fair-trade products. In short, they clearly align with our ethos of Conscientious Luxury™.